Retail

In 2009, ORLEN Group carried out retail sales in Poland, Germany, the Czech Republic and Lithuania. The entities responsible for managing commercial operations on the respective markets were PKN ORLEN, ORLEN Deutschland, Benzina and Ventus Nafta.

In the case of fuel, we reported high sales dynamics, generated mainly by PKN ORLEN (7.3% growth) and ORLEN Deutschland (2.2% growth). There was also a slight improvement in the sales of non-fuel products in Poland (by 19.1%) and Germany (by 12.2%). By the end of 2009, ORLEN Group managed 2,640 fuel stations which sold nearly 8.1 bn litres of fuel. Approximately 40% of all facilities were Premium fuel stations characterised by the highest service standard and offering the richest variety of fuel, non-fuel products and food services. The Premium segment fuel stations in Poland and Lithuania were operating under the ORLEN brand, and in the Czech Republic under the BENZINA Plus brand. ORLEN Group’s economy fuel stations operate under the following brands: BLISKA (Poland), Star, (Germany) and BENZINA (the Czech Republic). Customers at economy stations were offered fuel of verified quality and basic products and services needed on the road. Thanks to our attractive products and services offered in Poland, the Czech Republic, Germany and Lithuania, we managed to increase our retail market shares for a consecutive year.

Share of ORLEN Group companies in local fuel retail markets in 2008–2009

	2008	2009	Dynamics
Poland*	29,50%	31,20%	1,7 p.p.
Germany**	4,60%	4,70%	0,1 p.p.
The Czech Republic	13,70%	13,80%	0,1 p.p.
Litwa	3,60%	4,00%	0,4 p.p.

*Share in the retail market estimated on the basis of ARE consumption data.
**Total sales (through all channels).

Number of ORLEN Group fuel stations in respective countries in 2008–2009

	2008	2009
Poland	1 803	1 747
Germany	509	521
The Czech Republic	334	337
Lithuania	35	35
Total	2 681	2 640