The year 2011 was a record year for ORLEN Deutschland in terms of motor fuel sales volumes. The result of over 2.6 billion tonnes – with consumption on the German market maintained on a similar level – represents an increase by 10% as compared to 2010. This allowed the Company to obtain over 5% share in the German retail market. Equally strong growth was recorded in the non-fuel sales segment. Turnover of shops located at fuel stations increased in comparison to 2010 almost by 9%.
By the end of 2011, ORLEN Deutschland managed a network of 567 fuel stations, including 541 under the STAR brand in the economy segment, 25 stations located at hypermarkets and 1 station in the Premium segment. Efficient STAR brand positioning brought results in the form of strengthening of ORLEN Deutschland position as a strong player in the economy segment of the market. The process of integrating to the network 56 fuel stations acquired at the end of 2010 from OMV also proved to be successful.
ORLEN Deutschland – structure of fuel sales on the German market
ORLEN Group's brands